Discourse 2

• Teacher at the Bauhaus
• Self-Taught
• Hungarian
• Designed a number of publications
• Typographic form
• "elasticity"
• Typography is a tool of communication.
• absolute clarity
• photographic form
• intellectual relationship
• priority
• clarity
• legibility 
• letters may be forced into a preconceived framework.
• contemporary typography
• zincographic techniques
• hieroglyphs
• personal imagination
• photography
• replacement of literature by film
• letter writing obsolete
• intricate
• costly
• simple and available
• typographical image
• making of posters
• photography had replaced poster-painting
• camera
• photographic techniques
• enlargement of posters
• new typefaces
• brilliant color effects
• intensity of the message
• vision and communication


I chose this image to show how typography can be used differently. You can clearly read what each section says, I like how typography is treated in this design, even though more than one typeface is used it doesn't look busy or is not hard to read.The typography is placed in a way that gives an Old West texture and feeling, plays with hierarchy very well and that's what makes this poster interesting to look at.


I then chose the How to Train Your Dragon movie poster because in the article they talked about movie posters and how they wont be hand painted any more. This poster is clearly not hand painted, and the type is 3d also. This is very very different form something Moholy-Nagy was used to. Typography these days is pushed to the limits. We have 3d type, comp type, and hand drawn the list can go on forever. Movie posters theses days dont just rely on images its also all about the type, and what message the type is bringing to the viewer.


I like how they made type out of wood to be used as furniture. Back when the Bauhaus was around they did make handmade type but nothing to this extent, times are a changing. This is something you would have never seen, they were just starting to form alot of type faces. I can totally see my self buying a decoration piece like this for my house, it's a very interesting design, simple but has this clean design that makes it powerful.