•Armin Hoffman
•Josef Muller Brockman
•Swiss Design
•Visual counterpart to structural harmony of music
•Swiss movement merges with American Graphic Design
•Corporate Graphics
•Paul Rand
•Bradbury Thompson
•The NY School
•Chermayeff & Geismar Associates
•Unigrid System & Vignelli Associates
•Henry Wolf
•George Lois
•New Advertising
•Photo-Typography
•Lubalin
We learned about the beginnings of modern corporate graphics and advertising in America. This happened around the union of American design and Swiss design. This union brings new grid systems and new use of typography. Design starts to be about creating persona for companies, selling products and ideas.
Advertising had little use during this period it was more photography. George Lois made changes in the editorial pages and make it more racier in advertising. With this changes things were more simple and were focused on the content and product which was very powerful.
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