Feb. 24,2010

-Mondrian
-Architecture integrates graphic design.
-The Bauhaus
-Moholy Nagy
-Photoplastics
-Type photography
-prototypes design for industry
-Herbert Bayer
-Universal alphabet
-Universal set of rules for typography design
-Jan Tschichold


The most inspiration was the Mondrian’s drawings using verticals and horizontal lines for a visual force, Mondrian goes from painting cubist to a horizontal and vertical lines.
The same experimentations happening in the 2d were also happening in the 3d design.
Architectural and graphic design forms in asymmetrical equilibrium.
Many of these artist and designers ended up in New York to influence design there in the 50’s and 60’s.
The Bauhaus was inspiration of the early expressionism, medievalism, and handicraft.
Bauhaus comes from the word Bauhutte that was the name of the Gothic Cathedrals.
Moholy Nagy, comes up with new typography.
Photography experimentation.
“Photoplastics” expand role of photography in a design context.
Subdivition of the space, using heavy contrast between typefaces, geometric devices and color.
Herbert Bayer, painter. Developed a widely imitated recipe for a modernist page.
Modern abstract paintings with diagonal lines.
Primary visual weight the only color that gets near is black, there for we see a lot of black, red and white.

Feb. 17, 2010

-Russian suprematism
-Modern graphic design
-Merinetti's lectures
-Photography takes the lead
-Redefined concept of the artist as an Industrial worker
-Image revolution
-Drafting instruments
-Russian techniques
-Film becomes a new way to portrait
-Photomontage
-Formalization of design
-Rodehenko
-Film in a context of a book
-Packaging design
-Geometric abstraction
-Lissitzky
-Type becomes movement
-"ism"
-first book visual programed
-Movie poster design

The key point of this lecture that caught my attention was how film started to become a important part for design and how designers like Rodhenko, Dziga Vertov and the Steinberg Brothers used these techniques to create art.
I like how the Steinberg Brothers used film to create movie posters by re-projecting scenes of the movie, played with light and then print them out.
Another point that caught my attention is when Lissitzky brings the icon as a universal language, using geometric forms.

I really enjoyed todays lecture, Russian art is very powerful I can see my self using this kind of techniques in my own designs. The Dramatic images, high contrast, industrial fabrications, strong diagonals and close ups of people are pretty good forms to express art.

Feb. 10, 2010

- Plakastil

- Graphic Cubism

- Demoislles second Type style of cubism

- Hans Rudi Erdt

- Allied and Axis posters

- Montgomery Flag

- Germany became cultural hub

- Futurism and DADA

- Structuralism linguistics

- Lewis Carol

- Stephane Mallarme

- Gillaume Apollinaire

- Marinetti

- Surrealism

Plakastil started with Lucian Bernhard and brought the graphic simplicity and cubism,

after Lucian Bernhard, Demoislles came with the second type style of cubism.

When the First World War ended poster design came to an end and graphic design took a new role.

In 1901 Hans Rudi brought the birth of new trademark design, propaganda was used for visual communication.

During the war Allied and Axis powers used posters and kept the plakastil technique.

DADA is associated more to the political view, structuralism linguistics by Ferdinand, theses elements include the notion of the linguistic SIGN, the SIGNIFIER, the SIGNIFIED and the REFERENT, "The sign is empty and signs is arbitrary".

I like how Gillaume Apollinaire makes text play various roles on the page, Visual and Verbal. How the text moves around the page is really interesting.

In 1909 in order to free type Marinetti had to destroy its previews purpose and play more with different type sizes.

Its awesome how we can use Graphic design history to look back and bring all this techniques and graphic movements and apply them to our designs. it opens your mind and think how ancestors in graphic design evolved and how we can keep evolving with the same elements that have been around for decades.