Jan. 27, 2010

- Victorian Period

- middle class was created

- Book design

- Illustrating type

- Books were mass produced

- Gothic Victorian from

- Baseball cards were created

- Invention of chromolithography

- Chromolithography in USA

- Luis Pran

- John Gamble

- Automation of typographic

- Weekly magazine

- First ad agency Volney Palmer

- William Morris

- Japanese influence

- Recycling pre-existing historical models

- Ornaments becomes structure

- Symbolic and philosophic concerns

- Arts and Crafts movement

- Cheret and Grasset

- Jugendstil movement

- Van de Velde

- Viennese Style movement

- Peter Beherns

Today we learned about how the art persuasion was born, it was born in the Victorian period with the expression of the middle class industrial era, and this is howe in this period the middle class was born. In this period book design became very important and made artist to start illustrating typography. The commercial evolution started with all these developments, books started to be mass produced, editorial design was born, baseball cards were created.

It's interesting that in that time Godefroy came with the idea of creating the chromolithography since photography was not invented yet.

What capture my attention was that by 1827 lithographic press was able to print out 4,000 impressions per hour.

With all this inventions John Gamble in 1801 patented a machine to make paper in single sheet form. By 1886 Ottmar created a machine named "monotype" to automatize printed type.

With all these other inventions marketing and publishing started to evolve and other type of publications started to appear such as weekly magazines with illustrations and political cartooning.

what is really interesting is that not just here in the US all these evolutions were happening, also in Germany, Japan and other countries.

In Germany the jugendstil appear in 1890 – 1910, this style was the equivalent to the art Nouveau.

Japanese influences became a big influence as well in all the typographic and illustration design.

I like how all these influences and technologies are still being used now days, maybe in a different way and better developed but at the end is the same technic.

Jan. 20, 2010

-Graphic Design concepts from the prehistoric art

-The Invention of written Revolution

-Invention of flexible materials to print type

-Chinese technology and contribution to writing

-Greeks experimentation on reading experience

-Invention of Serif Roman form

-Basic four strokes that construct the alphabet

-CODAX Christian Book

-German contribution to writing and typographic design.

-The first type printed bye Gutenberg

-Poliphili's creation of italic

-On 1705 type was being ready to be printed by machines

-Jon Baskerville contribution to type printing

-The six categories of serifs

It was interesting to learn how since the prehistoric times humans invented a way to express what they were feeling, even just by drawing symbols that had forms and counter forms.

Then human started to find ways and new technics to make the symbols more easy to read and faster to be drawn. I like the fact the Chinese even though they where on the oriental part of the world, didn't had any relation with the european side where all this technics and inventions where occurring they invented their own symbols and technics to communicate.

The fact that now days we use the same technic and we keep adding new design elements to typography and how to plan a book make me think on the future and how typography is going to be design. its going to keep evolving?