- middle class was created
- Book design
- Illustrating type
- Books were mass produced
- Gothic Victorian from
- Baseball cards were created
- Invention of chromolithography
- Chromolithography in USA- Luis Pran
- John Gamble - Automation of typographic
- Weekly magazine - First ad agency Volney Palmer
- William Morris - Japanese influence
- Recycling pre-existing historical models
- Ornaments becomes structure
- Symbolic and philosophic concerns
- Arts and Crafts movement
- Cheret and Grasset
- Jugendstil movement
- Van de Velde
- Viennese Style movement- Peter Beherns
Today we learned about how the art persuasion was born, it was born in the Victorian period with the expression of the middle class industrial era, and this is howe in this period the middle class was born. In this period book design became very important and made artist to start illustrating typography. The commercial evolution started with all these developments, books started to be mass produced, editorial design was born, baseball cards were created.
It's interesting that in that time Godefroy came with the idea of creating the chromolithography since photography was not invented yet.
What capture my attention was that by 1827 lithographic press was able to print out 4,000 impressions per hour.
With all this inventions John Gamble in 1801 patented a machine to make paper in single sheet form. By 1886 Ottmar created a machine named "monotype" to automatize printed type.
With all these other inventions marketing and publishing started to evolve and other type of publications started to appear such as weekly magazines with illustrations and political cartooning.
what is really interesting is that not just here in the US all these evolutions were happening, also in Germany, Japan and other countries.
In Germany the jugendstil appear in 1890 – 1910, this style was the equivalent to the art Nouveau.
Japanese influences became a big influence as well in all the typographic and illustration design.
I like how all these influences and technologies are still being used now days, maybe in a different way and better developed but at the end is the same technic.
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