Feb. 24,2010

-Mondrian
-Architecture integrates graphic design.
-The Bauhaus
-Moholy Nagy
-Photoplastics
-Type photography
-prototypes design for industry
-Herbert Bayer
-Universal alphabet
-Universal set of rules for typography design
-Jan Tschichold


The most inspiration was the Mondrian’s drawings using verticals and horizontal lines for a visual force, Mondrian goes from painting cubist to a horizontal and vertical lines.
The same experimentations happening in the 2d were also happening in the 3d design.
Architectural and graphic design forms in asymmetrical equilibrium.
Many of these artist and designers ended up in New York to influence design there in the 50’s and 60’s.
The Bauhaus was inspiration of the early expressionism, medievalism, and handicraft.
Bauhaus comes from the word Bauhutte that was the name of the Gothic Cathedrals.
Moholy Nagy, comes up with new typography.
Photography experimentation.
“Photoplastics” expand role of photography in a design context.
Subdivition of the space, using heavy contrast between typefaces, geometric devices and color.
Herbert Bayer, painter. Developed a widely imitated recipe for a modernist page.
Modern abstract paintings with diagonal lines.
Primary visual weight the only color that gets near is black, there for we see a lot of black, red and white.