Wednesday, March 3, 2010

Mar. 3, 2010

- Dutch Modernism
- Paul Shoetema
- Rodehenko
- Optical dynamics
- German Plakastil
- Post Cubism and Art Deco
- Edward Kauffer
- A.M Cassandre

- Jean Carlu

- Joseph Binder

- Art Deco modern
- E. McKnight Kauffer
- Joseph Binder
- Ludwig Hohlwien
- Montgomery Flag
- Herbert Matter-

Between the wars Germany became cultural hub.
In Dutch Modernism the printing arts perform as an expressive tool means and methods of commercial reproduction become tools of creativity.
working with the image and where it takes and iconic role.
Photos had a power illustrationscould never convey.The use of collage technique with parts from the typecase became very popular.
Dutch Modernism partners with German Plakastil to define a modernist playbook for designing commerce and advertising.
Graphic design contributes to a culture of consumption modernism becomes a consumable idea popularized trough style trends.
The idea of motion and speed was invented, Tourism and entertainment industries flourish, exploring new degree of mobility.
Design of the 1930s become a common source of stylistic fantasies.
Art Deco modern mastered the graphic representation off industry and commerce their work prefigured branding in advertising.
Ludwig Hohlwien made the Olympic games become propaganda event for Nazi Germany. Evolution of his work coincided closely with Hitler’s concept of effective propaganda.
Hitler rejects the artistic in Plakatstil “Slogans and popular illustrations of Allies were more effective”.
Herbert Matter Understood Russian film innovations, the use of montage and collage.

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